Social Media Marketing (Instagram & Pinterest)
This intense 3-hour training session will provide you with all the basic information you need to set up and start running a social media marketing campaign for your start-up or small business.
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The session will cover crucial information about registering your social media accounts, preparing your social media marketing strategy and sourcing as well as creating content to post on your social media channels to attract new clients.
This highly interactive session will include case studies and examples of good practice in social media marketing, as well as elements of group work and other interactive activities to help you prepare your own social media strategy and start applying it straight after leaving the training room.
DURATION: 3 hours
GROUPS: max 8 people
DELIVERY: presentation, case studies
REQUIREMENTS: laptop/tablet to take notes
PROVIDED: On-site Internet access, coffee & tea
Module 1: Social media platforms
In this module we will introduce you to the 3 key social media platforms which will help you bring more clients: Twitter, Facebook and Linkedin. We will teach you how to:
• Set up your business profiles
• Set the basic settings
• Optimise your accounts
Module 2: Social media strategy
In this module we will teach you how to develop your own social media strategy and apply it consistently and efficiently in order to save time. Here, you will learn how to:
• Choose the right platforms
• Integrate your social media channels
• Monitor and share content
Module 3: Content creation
In this module we will clarify the basic principles of posting content on social media as a business to promote and expand your brand. In particular, you will learn how to:
• Prepare a content calendar
• Source the right content
• Create your own content
• Recycle your content
Black Prince Road
27/31 Clerkenwell Close
115 Coventry Road
London, E2 6GG
Questions? Contact us